FEMME HOUSE
On March 22, 2024, Femme House held their "Creating Opportunity in Dance Music" Panel in South Beach, Miami. Moderated by Electronic Dance Music powerhouses LP Giobbi and Hermixalot, this event was truly inspirational to anyone looking to dive into this industry. The panel showcased key leaders in all areas of the industry, from Promotions to A&R, to Management, and more. The panel began with a backstory of Femme House and their mission to create equity in the music industry by fostering education, mentorship, and community.
It is truly apparent how much artist LP Giobbi cares for Femme House and every person who comes across it. As a world-renowned producer who took the biggest stages at Ultra and Factory town that weekend, she knows the struggles of artists immersing themselves in such a competitive landscape. She also knows how much easier these struggles are when artists have a strong team guiding and uplifting them along their journey.
LP Giobbi & Hermixalot - Taken by Sarah Northrop
Miami Music Week, an annual gathering, offers a unique opportunity for artists and music industry professionals to network in one city over the span of a week. DJs from across the globe come together to showcase and promote their music. Recognizing the saturation of talent, Femme House sought to organize an event aimed at empowering emerging artists to distinguish themselves in this vast musical landscape. Their focus was on spotlighting often overlooked artists and providing guidance on how to navigate and excel amidst the multitude of talent present.
The Femme House panel featured five remarkable women with extensive careers and notable achievements. Heather Church serves as the VP of Talent and Marketing for Club Glow, one of the largest promotion and venue companies on the East Coast. Julia Fugazy manages Bedouin, a globally acclaimed DJ duo. Ronny Ho heads Dance and Electronic Development with Spotify. Stephanie Karten holds the position of A&R Director at Armada Music, honored as the "label of the year" at the 2024 EDM awards. Finally, Bailey Greenwood acts as the Booking Agent at WME, overseeing a substantial roster for this year's Ultra Music Festival. These five women engaged in discussions regarding the intricacies of discovering artists and propelling them to the forefront of the industry.
Femme House Panel - Taken by Sarah Northtrop
LP shared her journey of getting started and talked about personal experiences that marked pivotal "switch" moments. She mentions discovering one's "why" and the importance of cultivating a unique sound. Once an artist finds their sound, they attract a team and supporters who are excited to watch and help them grow.
As emerging artists venture into the industry, new producers are advised to concentrate on three key areas: their music, their community, and their vision. A&R Director Stephanie Karten emphasizes the necessity of genuine admiration for the music she encounters, stressing that it must stand out amidst the vast sea of options in today’s saturated market.
The panel discusses how important it is for artists to cultivate their own community and establish a solid fan base. Labels and managers actively seek out artists who already have a dedicated following surrounding their work.
Passion propels artists' visions forward. While the artist's team members are there to support and aid in their growth, ultimately, it is the artist who designs their own path to success.
From Left to Right: Bailey Greenwood, Julia Fugazy, Ronny Ho - Taken by Sarah Northtrop
When navigating the music industry, it is critical for artists to be open to new ideas and to learn to view criticism as constructive feedback rather than personal attacks. Julia Fugazy emphasizes how many artists limit themselves by rigidly adhering to a preconceived vision, hindering their potential for growth. She talks about the value collaboration holds and emphasizes that a supportive team plays a pivotal role in an artist's development. Achieving success alone is extremely challenging.
Each woman on the panel heavily stresses the importance of perseverance. Heather Church quotes the timeless advice to “Just keep swimming.” While it may sound cliché, it embodies the strength needed to thrive in the music industry.
LP discussed her own struggles as an emerging artist and her moments of doubt and wanting to give up. LP Giobbi is a strong example of perseverance. She notes how one day all the artists' work will pay off, everything will fall into place, and they will discover their unique rhythm that resonates with audiences on the dance floor.
LP Giobbi & Hermixalot - Taken by Sarah Northtrop
Bailey Greenwood shares an inspiring message about one of her clients who, at 50 years old, is finally experiencing breakthrough success after years of perseverance. Opportunities in the music industry arise unexpectedly, regardless of age or current trends.
What may not be trending today could become the next big thing tomorrow. The key is for artists to remain dedicated to their craft and not give up. Through commitment, artists will find support and recognition from those who resonate with their music.
Femme House, at the forefront of nurturing the next generation of producers, inspired the audience with the panel’s insights, igniting a powerful drive to navigate their next steps in the industry. LP Giobbi and Hermixalot exude passion that spreads to everyone they interact with, inspiring them to pursue their creative aspirations. With a clear commitment to fostering talent and building a supportive community, Femme House continues to shape the future of music production.
